Target Audience

Profile; 

This is Holly. She is seventeen and lives in Newcastle. Holly is a typical student and spends her free time listening to her iPod and working part time to save up for festival tickets. Holly spends all of her money on clothes, gig tickets and is now looking to subscribe to a trendy Indie Rock magazine. Her favourite bands are The Vaccines, Noah and the Whale, Vampire Weekend and Friendly Fires. She enjoys reading interviews and collecting posters to cover her bedroom walls with. Her favourite TV programme is the IT crowd and her favourite film in the Titanic.

Holly is a typical example of a reader of my magazine. I believe people like Holly would be Varsity's target audience because she's a young, working class girl, who lives in the North East of England. I think Holly would buy my magazine because bands similar to her favourites would heavily feature in each issue. Each issue has at least one poster for her to collect and is full of exclusive articles for her to read. Unlike NME, Varsity is exclusively for the North East of England and will be able to tell Holly what's on in her area.